Monthly Archives: June 2015


June 2015

Google Algorithm Gets Mysterious Jolt

By | 2016-12-12T01:57:34+00:00 June 19th, 2015|Categories: Google, News|

19 June 2015 Google changes its algorithm constantly, so an update is hardly newsworthy unless it causes major changes. Something pretty big apparently happened with the algorithm on June 17 – so big that Moz is calling it the “Colossus” update. I don’t know if that name’s going to catch on or not, but according [...]

The First 5 Seconds: Creating YouTube Ads That Break Through in a Skippable World

By | 2017-02-14T06:17:58+00:00 June 18th, 2015|Categories: Google, News, YouTube|

18th June 2015 Five, four, three, two, one. What keeps people watching after the first five seconds? What can science tell us about the art of video advertising? We took a peek behind the data curtain to see which creative choices capture audiences' attention. YouTube TrueView ads have created a paradox for marketers. They remove [...]

WP Engine CEO On Why So Many Businesses Flock To WordPress

By | 2017-05-01T05:09:37+00:00 June 16th, 2015|Categories: News, Web Development|Tags: , , |

16th June 2015 We recently looked at a study highlighting how big WordPress is in the job market. WP Engine provided a glimpse into the “WordPress economy,” looking at jobs that call for WordPress skills throughout the U.S. It’s the most dominant content management system on the web by far, and is heavily used by [...]

Facebook Is Rolling Out Another News Feed Algorithm Change

By | 2016-12-12T01:57:34+00:00 June 15th, 2015|Categories: Facebook, Facebook Pages, Marketing, News, Social Media Marketing|

15th June 2015 Facebook announced that it’s rolling out another change to its News Feed algorithm that takes into account the time users spend on stories. Long story short, if users spend more time looking at a post, Facebook is going to assume that such a post is of interest. In other words, it’s not [...]

Our Performance Dashboard takes on a New Look!

By | 2016-12-12T01:57:34+00:00 June 11th, 2015|Categories: Blog, Marketing, News, SEO|

11th June 2015 systEmise like to take a proactive approach with you, our clients. We are always searching for the latest tools and service offerings - to give you a competitive advantage. We have discovered a new “performance dashboard” tool that offers better metrics to compare to your strategic goals. We are excited to be [...]

Why Instagram should be part of every business

By | 2016-12-12T01:57:35+00:00 June 10th, 2015|Categories: Blog, Business, Marketing, News, Social Media Marketing|Tags: , , |

10th June 2015 It’s common knowledge that a massive amount of digital content is being created daily on social networks. How much is massive? Every second there are 2,100 new posts on Instagram bringing an average of 180 million uploads each day. This rate of content creation spells nothing but opportunity for businesses. Not [...]

Online Sellers Should Look At These Pinterest Shopping Stats

By | 2017-02-14T06:17:49+00:00 June 2nd, 2015|Categories: Blog, Business, Ecommerce, Marketing, News, Pinterest, Social Media Marketing|Tags: , , , , |

2nd June 2015 “The results are in: if you sell online, you should be on Pinterest,” says Shopify social media manager Dayna Winter. But you already knew that, right? In case you didn’t, Shopify has a new infographic out further highlighting the importance of Pinterest to online sellers. It makes use of data from a partnership [...]

Study: 45% of Businesses Saw Ranking Changes From Mobile-Friendly Update

By | 2016-12-12T01:57:35+00:00 June 1st, 2015|Categories: Blog, Google, Marketing, News, SEO, Social Media Marketing, Web Development|Tags: , , , , , , |

1st June 2015 So was Google’s mobile-friendly algorithm update (“Mobilegeddon”) overhyped or not? Well, perhaps yes and no. While the initial consensus after the update’s launch was that changes in search rankings were minimal, a recent study indicates that small-to-medium sized enterprises did see some significant changes – just not complete ranking obliteration as the [...]