Monthly Archives: July 2015


July 2015

Google Adwords Gets New Automated Bidding Tools

By | 2016-03-18T03:26:13+00:00 July 14th, 2015|Categories: Google, News|Tags: , |

15th July Google announced the launch of new automated bidding tools for setting performance targets in AdWords. These are target opt-in recommendations and the Target CPA Simulator. As the company notes, automated bidding is key to “setting smart bids at scale and maximizing conversions or revenue from your spend.” Google explains the new tools in [...]

Twitter Adds Tools to Audience Insights

By | 2016-12-12T01:57:34+00:00 July 6th, 2015|Categories: News, Twitter|Tags: |

6th July 2015 Twitter is now offering advertisers new insights about user demographics, interests, purchasing behavior, and more thanks to aggregated data from Twitter itself, as well as partners Datalogix and Acxiom. These are available through the Audience Insights Dashboard. Twitter says the data will help marketers pinpoint and target new audiences while keeping user [...]