Did you know, that according to a recent study, 80.33% of B2B leads are generated through the LinkedIn app? It may come as a surprise to you that Twitter and Facebook are behind LinkedIn gaining the second and third spots respectively.
It’s a common trend to include social media in every marketing strategy so marketers will achieve their goals in the most effective way. As a matter of fact, social media marketing is now a standard for all organisations.
Let us help you increase your leads by sharing these LinkedIn tricks and strategies so you won’t have to invest too much on paid ads.
Lead generation using your company page
Often, we overlook the power of simple things such as the description section of your profile, what you do as a business, and other fields where you put all the facts about your business. You may have done these simple things, but one question remains, is it compelling?
A compelling company page does not only include important facts but it has to be explained cleverly. Take a look at Four Seasons Hotels and Resorts business page:
The first sentence already creates a connection – which is the best way to pitch a business. Most of the people do not stay as long on a single page when it looks boring and less interesting.
It is important to engage users quickly because it raises their interest to tag you as their partner. When they become interested, that is when they begin digging deeper until trust is built. When trust is built, everything else will follow.
Another thing to consider, carefully select your profile photo. Remember that it serves as your brand, so make sure that when people see this, they know right away what your business does and what’s in it for them.
When publishing content, it isn’t only about sharing good insights. Sometimes, the least useful topics are the most trending ones. LinkedIn is a professional site but let’s admit that it can be boring when things are too formal – that’s why you need to do it in a tone that engages with your audience, but without compromising your professional image.
Great content is:
- engaging (with the use of images, infographics, and other visual materials)
- consistent from the beginning up to the end
- valuable to everyday life
- timely and rational, and
- worth sharing
So, why do you need to invest in content publishing?
It allows you to sell products and/or offer services either directly or indirectly, aggressively or passively – depending on your marketing strategy. A lot of marketers use the power of content marketing to promote their brands by showing expertise in their respective area. Another thing to consider is its shareability, if you’re successful enough to create compelling content.
Just imagine how far your business can go when everyone knows about your business. Social media is a word-of-mouth marketing, the cheapest form of all.
Create groups and join discussions
Why do they need to have the product? What makes it different compared to other ones? How will it impact their lives? Three questions to consider when establishing LinkedIn groups and joining group discussions. This way, you have a grasp of what the market likes and dislikes.
Creating a LinkedIn group allows you to:
- research further what the market demands
- initiate discussions to bring potential clients together
- build your reputation
- see new opportunities
- listen to the advice and any constructive criticism from customers, and
- become more socially responsible by catering to their needs – and beyond
This group is also a good way to add some excitment to you loyal customers by hinting to them about your latest products and innovations. After building a solid connection with them, that’s the best time to reach out to them personally.
Bonus tip: Mentioning people might be helpful during discussions.
Advanced search tools
You may have used the search field to search people or groups. Did you know that you can also use LinkedIn search tool for prospecting clients and partners?
The good thing about this is that you don’t have to pay anything. With just a few clicks and audience customisation, you will land on the appropriate prospects for your lead generation. So, if you’re a business start-up, this search tool is ideal for you. Here is a comprehensive guide to read.
Data Export Tool
Want to know how to easily prospect using LinkedIn? It’s easy! Just follow these steps and you will have the data you need.
- Hover over your profile photo at the top right corner of your screen.
- From there, click Manage beside Privacy & Settings.
- If you’re using the latest version of LinkedIn, scroll down and click on Go to previous version of Settings. If using the previous version, proceed to the next step.
- Click on the Account tab and choose Request an archive of your data
- You will be directed to another page where you can request an archive of your data
- Wait for an email for the download link
- Once you received the email, simply click the link and you will be redirected back to LinkedIn. The page should look like this:
After downloading, you will have all the data archives sorted to causes you care about, connections, contacts, organisations, skills, and many more.
If you want to know more about optimising your social media accounts, systEmise has the tools and strategies to help you grow your business.
LinkedIn app is a powerful tool for your marketing – if you know how to use it wisely. Talk to us at firstname.lastname@example.org and our energetic social media team is there to give you a helping hand.