As part of its new action plan to serve users better, Facebook rolls out another update to improve your News Feed Update.
This latest update prioritises more meaningful posts and content which leads to less public posts by pages and fewer videos to your news feed. But how will this affect Facebook Business Marketing?
Let’s take a closer look at the algorithm changes that Facebook is rolling out this year.
Facebook Algorithm Update
As mentioned in the Facebook Newsroom, Adam Mosseri, Head of News Feed, shared that:
Over the next few months, we’ll be making updates to ranking so people have more opportunities to interact with the people they care about. Mark outlined this in a post today.
This update will give more importance to posts that engage more people to interact with one another. Reactions, comments and post shares will be the signals for Facebook algorithm to determine how posts should appear.
Mark and his team are making sure to bring people closer together and show them what they truly care about – even if this means showing lesser public content and posts from pages.
How will this update affect Facebook pages?
This update does not mean people won’t see your page posts anymore. It will only impact your traffic and Page reach.
With this changes, expect a decrease to your traffic. However, this effect will vary from Page to Page because of factors like:
- type of content delivered to your audience
- how audience interact with your post
- the relevance of your posts to your audience
Simply put, what you post will still determine if people would love it or not.
To know more about this latest update, read the full article released by Facebook in their Newsroom