How to optimise your LinkedIn profile to target small businesses

//How to optimise your LinkedIn profile to target small businesses

How to optimise your LinkedIn profile to target small businesses

How to optimise your company LinkedIn page profile when targeting small businesses?

Targeting the right audience in Social Media is crucial. The “Company Size” filter is one of the most common tools used by businesses in LinkedIn advertising. But this feature doesn’t always produce a result.   One reason is not all businesses – particularly the small ones – set up their pages on this social media platform.

Secondly, they may have an existing page but it doesn’t guarantee that employees will associate their personal profiles on their business page.

AJ Wilcox from the Social Media Examiner has discussed another way to find your business prospects using “Exclusions” filter.

Instead of building a target audience by including only the company sizes you want to reach, you’ll want to build your target audience by excluding all the company sizes you don’t want to reach.

For example, if you want to reach companies with 50 or fewer employees, you can use the broad exclusions to filter out companies with 51 or more employees. By using the exclude option in your filtering, you now have an audience of 300 million potential target members; this audience is roughly 10 times larger than the audience of 31 million you get by using the include filter.

If you want to reach companies with 10 employees or fewer, you can try using the broad exclusions to filter out companies with 11 or more employees. Currently, the estimated target audience size remains the same for me, as when I run the targeting to exclude companies with 51 or more employees.

You can also read the whole article here to know more about this topic.

In order to help you maximise your business growth, systEmise provides professionals and businesses with online marketing strategies that match their ever-changing needs. To stay at the top of your game, please feel free to email us at admin@systemise.com.au.

Do you want to have more prospects? Encourage your team to learn how a LinkedIn profile can help everyone reach your goals. Spread the word by sharing this post. We’d also love to hear comments so please feel free to share your thoughts.

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By | 2016-12-12T01:57:33+00:00 September 30th, 2016|Categories: News|Tags: , , |0 Comments

About the Author:

Angela Beale
Angie worked as a Certified Practising Accountant in England and Australia before moving into the Marketing and IT industries ( IBM, J D Edwards and Data #3) working alongside many of the top 100 companies in Australia.Angie applies her 26 years experience in Systems Development ( ERP systems) and Online Marketing to mentor small/mid businesses owners on attracting clients and growing their business through SMART marketing. Focussing on strategy, automation and systemisation.

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