How to optimise your company LinkedIn page profile when targeting small businesses?
Targeting the right audience in Social Media is crucial. The “Company Size” filter is one of the most common tools used by businesses in LinkedIn advertising. But this feature doesn’t always produce a result. One reason is not all businesses – particularly the small ones – set up their pages on this social media platform.
Secondly, they may have an existing page but it doesn’t guarantee that employees will associate their personal profiles on their business page.
AJ Wilcox from the Social Media Examiner has discussed another way to find your business prospects using “Exclusions” filter.
Instead of building a target audience by including only the company sizes you want to reach, you’ll want to build your target audience by excluding all the company sizes you don’t want to reach.
For example, if you want to reach companies with 50 or fewer employees, you can use the broad exclusions to filter out companies with 51 or more employees. By using the exclude option in your filtering, you now have an audience of 300 million potential target members; this audience is roughly 10 times larger than the audience of 31 million you get by using the include filter.
If you want to reach companies with 10 employees or fewer, you can try using the broad exclusions to filter out companies with 11 or more employees. Currently, the estimated target audience size remains the same for me, as when I run the targeting to exclude companies with 51 or more employees.
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