A lot of people are struggling on how to create a landing page that converts visitors into customers. You can see a million ideas online but not all of them can do the job for you.
A landing page is a web page that visitors arrive at after they click the link when searching in google or through a browser. A landing page can be the first page of a website from the search and refers to a form used to gather visitor’s information.
A form on a landing page is an opportunity for someone to convert — usually referred to as a conversion event. That conversion event could be filling out a form for an ebook, or filling out their email address so they can subscribe to your blog. The landing page form, whether one field or multiple fields, is where the visitor gives you certain information about themselves so that you can give them something back in return.
Creating a Landing Page
- The offer in the header should have a brief but precise call-to-action.
- Know your target audience. Create a brief but friendly explanation of the offer to your visitors.
- State the value of the offer by using bullets to focus only on the most important information.
- Don’t forget to include a striking yet relevant image.
- The questions on the form should be appropriate and related to the marketing offer.
Blink Test: brief but direct offer
The landing page must grab the attention of the visitors and immediately answering these four questions (4):
- What is the offer?
- How will it benefit me?
- Why do I need it now?
- How soon can I get it?
Once you have completed your landing page it is important to review your message weather the questions are clearly answered.
Reviewing the Results
- The most effective way of tracking the results of your landing page are the numbers of submissions.
- The increase of the contact rate must be equal to the number of brand new people who filled out the form on the landing page to identify the unique users
- The source report gives a breakdown of the visitors on your landing page. This can also be used to find out where your visitors are coming from.
Tips and Tricks
The landing page is the beginning of the buyer’s journey. During this period it is best to learn about your leads through the use of drop-down fields that ask questions about your visitors. To engage with every stage of the buyer’s journey a unique landing page will be helpful to reflect every visitor’s preferences.
It is also important to remember that a smooth transition organises the information so your visitors’ can easily gather the relevant details about the offer. It should start with direct information about the offer followed by a thank you page and then, the landing page and lastly the call-to-action button.
It useful to the visitors to be informed on what to expect from the offer. This should be briefly but clearly answered. You could include answers from these questions like, “What are the things they expect from the material?”, “How will it affect their day-to-day lives?” or “Are there any significant impacts after getting the offer?”
Things to remember for an effective Landing Page
- Navigation should not be included to avoid distraction
- Ease out the “Blink test”
- Always keep make the offer clear and consistent
- Properly state the value of the offer
- Consider a good format to highlight the important information
- Always consider putting a striking but relatable image to the offer.
- Focus on the most important questions on your form
- The form title and submit button should be in line with the theme of the offer.
- Always include the social sharing buttons to allow visitors to share your landing page to different social media accounts.