Internet Marketing: Are You Chasing The Right Market?

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Internet Marketing: Are You Chasing The Right Market?

With so many online tools, platforms and strategies for internet marketing, choosing the best solution for your business has become increasingly tough. You need to give your business the maximum exposure and generate qualified leads.

But, are you confused knowing where to start?

Building a solid marketing plan is essential to promote and sustain your brand’s impact in the market. Hence, knowing the basics of online marketing brings your business to a substantial height.

Following  these basic marketing rules will elevate your brand :-

Set the Right Target Audience

Have you set your target audience yet?

If yes, now’s the time to ask yourself: “Does my target audience know what I am doing to grab their attention and how am I helping them?”

You may need to narrow down your focus and target a specific audience to gain more effective results. Targeting a larger market is a daunting task to make. However, focusing your activities in a particular niche will help you understand the mindset of the people. It allows you to easily track your Facebook ads and plan your strategies accordingly.

A more focused marketing campaign lets people become aware of solutions you offer to solve their problems. Don’t let this opportunity pass by.

Know Your Business Well… Before Doing Anything

To know your business is to know its invaluable purpose to your audience. This can be understood with the help of these questions as examples:-

  • If you are in a life coaching business: “Do I just take sessions or do I help people overcome personal problems or achieve success?”
  • If you are a fashion designer: “Do I just design clothes or help people improve their self-confidence?”
  • If you are into wedding planning: “Do I just manage things for money or help people fulfill their biggest dreams?”

Understanding the best value offer to your audience is critical. Make sure that you know what the real benefits are and how they can touch their lives. Keep in mind that it’s always a matter of creating a difference to individuals.

online marketing
Tweet: Your marketing goals have to be SMART: Specific, Measurable, Attainable, Realistic and Time-related. @systemiseonline #onlinemarketing

Choose the RIGHT Target Audience

Choose a set of active clients that shows their appreciation for what you offer to them. Then, it won’t be hard for you to interact with them.

If you are clear on the best solutions you can offer them, you are certainly going to win their trust and expect more leads. Marketing strategies can be applied effectively if you know the demands of your clients and the easiest way to reach them. This way you’ll save money by not wasting unnecessary time and meetings.


Make Rational Goals

Refining and reforming your marketing goals from time to time gives you a clear marketing approach. Moreover, they should correspond with your business goals. Your marketing goals have to be SMART:




Realistic, and


Set measures that will keep you on track and accountable. If not done well, it can be very painful to your time and cost. Having clear online marketing goals will also help you be focussed while forming specific strategies and activities that will give healthy long term results.

Develop a Core Marketing Message

Identify what makes your business different from others and the benefits your audience get. Deliver this message effectively so you may convince prospects to become your clients. Make it a daily habit to speak about your audience needs and connect with them.

The best marketing messages are brief statements of addressing clients’ wants and needs. Connect the core message of your business to your prospect’s needs to attract them in buying your products or services.You can do this through your Social Media Channels, Weekly Emails, free eBooksvideo tutorials & tips and Informative Blog Posts.

Doing so lets prospects come to you personally because they have full confidence of achieving what they want.


Review Your Prices

Keep reviewing your business policies and prices from time to time. Make sure they represent the value you offer. Understand the good balance between what you offer and the price you charge from your clients. Generally, they will value your services on how you solve their problems, your expertise and the trust they place in your business relationship.

Examine whether you are offering services that most appeal to your target audience. You need to ensure that your services are cost-effective, yields satisfactory returns and they are valuable.

Be aware that your competitors are also working hard to grab your prospects’ attention. This makes it even more crucial to be able to draw their attention and to convey why you stand out from the rest of the crowd.


Choose Shrewd Marketing Activities

Social media is rapidly spreading its wings today and so running social media campaigns for promotion can help gain visibility fast. However, if you still have ample followers and no leads, you are wasting efforts in the wrong areas.

Refine your marketing activities into most prolific ones. You must know the right amount of time, money and efforts to invest. Plan your marketing strategy wisely to get maximum exposure with the right audience.


Understand the basics

Yes, online marketing has set its roots everywhere. But, never forget that it is just a part of the whole marketing notion. It is important for you to know the basic marketing concepts. Understand the core idea or the heart of your marketing before you start out with any digital or online marketing network.


The internet marketing world is such a large market to penetrate. The key is to become meticulously specific with who you are targeting and what to offer. Take as much time as you can before spending for online marketing.

It is also helpful to seek assistance with a team of trusted online marketing experts. Be sure that the team is able to give you a thorough understanding on how everything works online. A clearly defined strategy with measurable results must be presented to you.


Find this article helpful? Share it with your friends!

P.S. Are you just starting your business?  Download these free great eBooks: The Ultimate Guide to Starting A new Business Part 1 and How to Write Killer Website Content that Attracts, Engages and Converts

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By |2017-08-03T00:40:51+00:00February 22nd, 2017|Categories: Blog, Marketing|Tags: , , |0 Comments

About the Author:

Angela Beale
Angie worked as a Certified Practising Accountant in England and Australia before moving into the Marketing and IT industries ( IBM, J D Edwards and Data #3) working alongside many of the top 100 companies in Australia.Angie applies her 26 years experience in Systems Development ( ERP systems) and Online Marketing to mentor small/mid businesses owners on attracting clients and growing their business through SMART marketing. Focussing on strategy, automation and systemisation.

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