How To Optimise A Website With A Call To Action Button

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How To Optimise A Website With A Call To Action Button

What is a Call to Action (CTA) Button?

Calls-to-Action (CTA)
A call to action button is a clickable link in your website that redirects users to a form or a landing page. It can also be a link to a blog, product page, contact page, or any relevant pages from your site.

The most common call to action buttons we see are:

  •         Contact us
  •         Start your 14-Day trial
  •         Subscribe Now
  •         Book Now

Start your effective CTAs through these guidelines:

  •  Attractive colours that stimulate the feeling or mood. The Red colour may trigger more attention but testing another ones might be essential.
  • Choose the best words. It should be precise and easy to understand.
  • Direct actions verbs like “Download” and “Register” are effective.
  • Locate the button strategically. Place it where the action is most likely to be taken.
  • Do not over-resize the button to avoid overshadowing the main content.

Helpful tip: Based on studies, we often perceive sharp-edged corners as a possible threat. This is referred to as primordial reaction. It is more appealing to use ’rounded corners’ as they settle us subconsciously.

Make your CTAs work!

CTAs can be used in different forms and situation. It can be used on attracting potential leads and customers or by promoting guests to an event. Here are some few tips and tricks on how you can effectively use CTAs.

  1.   Start generating leads

The most important use of CTA is to attract potential leads and customers. The best way to achieve its purpose is to strategically place your CTA in your website where it can be easily seen. The best places are at the end of a post, sidebar and as a floating banner in the corner.

Here is a great example:

  1.    Form Submission

Your visitor will fill out a form with their personal information through a landing page once they clicked the sign up button. It should be action-oriented specifically stating the marketing offer to drive customer’s attention.

You can make use of symbols to emphasize action since your visitors are on the verge of becoming your potential leads.

Take a look at this example:

  1.    CTA Social Media Sharing

One of the most effective ways to attract more visitors is through the use of social sharing buttons. These CTAs are effectively used on blog posts and landing pages. They shouldn’t be included on spots where people are submitting their personal information.

Check out this example of social media sharing buttons:

  1.   Lead Nurturing CTA

Engage leads with an initial offer (ie. trial and product demo) to encourage them into buying or subscribing to your products and services. You could also include a CTA in a blog post or from a Thank You page.

This is a good example of maximizing your CTAs


  1.   Seal the deal

A good CTA marketing encourages the decision process of a potential customer to buy your product or services right at the moment. Creating a brief but friendly message into your CTA text increases its possibility of being noticed. This should be on product pages or at the end of blog posts.

A friendly but highly actionable CTA looks like this:

  1.   Promote an event

CTAs are perfect to create awareness and visitors to your events. It gives infinite location choices in your website since it can relate to different audience types.

Here is an example of promoting an event:

Have you planned your CTA button on your next marketing campaign? Let the systEmise team help you brainstorm with helpful insights. Talk to us at for more details.

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About the Author:

Angela Beale
Angie worked as a Certified Practising Accountant in England and Australia before moving into the Marketing and IT industries ( IBM, J D Edwards and Data #3) working alongside many of the top 100 companies in Australia.Angie applies her 26 years experience in Systems Development ( ERP systems) and Online Marketing to mentor small/mid businesses owners on attracting clients and growing their business through SMART marketing. Focussing on strategy, automation and systemisation.

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