SEO 2014: Is Google Authorship no longer relevant?

/, SEO/SEO 2014: Is Google Authorship no longer relevant?

SEO 2014: Is Google Authorship no longer relevant?

Google has recently made some significant changes that innovates the SEO game play on the internet. Webmaster Trends Analyst John Mueller announced via Google+ that authorship on Google search results has been completely removed. It is also noticeable that Google has removed the video snippets on search result pages. This has made way for a simpler platform, that features ten search results in blue links. SEO game play on the internet. Webmaster Trends Analyst John Mueller announced via Google+ that authorship on Google search results has been completely removed. It is also noticeable that Google has removed the video snippets on search result pages. This has made way for a simpler platform, that features ten search results in blue links.

 

What is Authorship highlighting?

In an effort to continuously improve users experience on the net, Google released a feature that highlights your favorite writers online. It featured an avatar or picture of the author next to the search result. This aimed to increase your Click Through Rate and builds a solid credibility for your website and its contents. It was also a good way to familiarise your visitors with the latest news and content on your site.

Among the few users that adopted the author highlighting feature, Google helped them by promoting their contents. This was easy to achieve since WordPress SEO made this feature accessible by providing a tutorial with simple instructions. You will also notice the +1 button that is appearing next to the Search Engine Results Page (SERP) this indicates the number of “circles” on the author’s Google+ account.WordPress SEO made this feature accessible by providing a tutorial with simple instructions. You will also notice the +1 button that is appearing next to the Search Engine Results Page (SERP) this indicates the number of “circles” on the author’s Google+ account.

With the recent update, the author’s name can still be seen below the URL without any images or mention of Google+ on its left side.

 

No relevance on Traffic

This feature received flak from SEO’s and webmasters worldwide, but according to a statement released by John Muller, “If you’re curious- in our tests, removing authorship generally does not seem to reduce traffic to sites. Nor does it increase clicks on ads. We make these kinds of changes to improve our users’ experience.”

In eliminating the authorship feature, Google aims to improve the user’s experience. This has been tested against the third iteration of author highlights as shown in the comparison of images mentioned above. Removing the author’s picture alongside their designated URLs may seem to be irrelevant in terms of traffic, but this type of impact can vary from one user to another. Some users saw this as an opportunity to promote branding as online visitors get to recognise your face every time your contents appeared on the search results.user’s experience. This has been tested against the third iteration of author highlights as shown in the comparison of images mentioned above. Removing the author’s picture alongside their designated URLs may seem to be irrelevant in terms of traffic, but this type of impact can vary from one user to another. Some users saw this as an opportunity to promote branding as online visitors get to recognise your face every time your contents appeared on the search results.Google aims to improve the user’s experience. This has been tested against the third iteration of author highlights as shown in the comparison of images mentioned above. Removing the author’s picture alongside their designated URLs may seem to be irrelevant in terms of traffic, but this type of impact can vary from one user to another. Some users saw this as an opportunity to promote branding as online visitors get to recognise your face every time your contents appeared on the search results.promote branding as online visitors get to recognise your face every time your contents appeared on the search results.

 

The role of Schema.org

Schema plays a relevant role in maintaining a good search result, generated from the four major search engines. According to Muller, they are still firmly committed to continuing and expanding the support structure markups such as schema.org. These markups help search engines better understand the content and context of pages on the web. They will be continued to be used to show rich snippets in search results.

The creation of rich snippets with ratings and prices as shown in the image below is a helpful tool for internet users.

SEO 2014: Is Google Authorship No Longer Relevant?

A shown in AJ Kohn’s article about rich snippets algorithm, schema.org data can be used for producing graph results, like book results. Other data that schema.org is useful for is heavily marking up the local search. Schema.org generates high markups around location and business type searches on the net which can also attract traffic.

 

Stay on top of a jam-packed search results

With Google’s continuous revision to the rules on appearing on top of the major search engines, it has challenged the SEO capabilities of many websites to stand out amongst the competition. This paved the way to establish new strategic SEO plans to keep up with the bland 10 blue links.

Notice that WordPress SEO plugins recently featured “separators” where you can choose from different variations.

There are several separators that can be tested which still work on search results. During the early days of internet, SEO separators such as diamonds, airplanes as well as other different weird shapes and characters could be used. Although it became severely limited as SEO tactics started to develop to create a more user-friendly platform. Previously there were about 888 special characters that could be used to indicate a separator just like this image below.

screenshot-by-nimbus (3)

 

So what are your options to achieve creative Optimisation?

With the constant changes to the SEO process, there are a few things that remain to be tested on properly optimising your SEO:

Snippets Ratings. The ratings can change over the years, based on how the SEO strategy will change to improve user’s experience.

YouTube Channel. Updating with new plug-ins can improve your SEO strategy, which, can lead to you being included in Google News.This is no coincidence as videos stand out and Google owns YouTube. See Yoast’s YouTube Channel on SEO Plugins.

Expanding your Knowledge Graph. It is important to remember that the knowledge graph has its own dangers when it comes to search engine usage. To avoid these dangers, it is recommended to link posts to related and relevant topics.

 

Looking Forward

This year paved the way for cutting-edge technology features & continuous development of the internet. New elements will continue to surface, which will improve the internet’s capacity to structure more efficient usability for visitors. Most SEO savvies are always on the lookout for the next thing at search engine giant, Google. It can be both exciting and challenging, are you ready for the next step? efficient usability for visitors. Most SEO savvies are always on the lookout for the next thing at search engine giant, Google. It can be both exciting and challenging, are you ready for the next step?

 

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About the Author:

Angela Beale
Angie worked as a Certified Practising Accountant in England and Australia before moving into the Marketing and IT industries ( IBM, J D Edwards and Data #3) working alongside many of the top 100 companies in Australia.Angie applies her 26 years experience in Systems Development ( ERP systems) and Online Marketing to mentor small/mid businesses owners on attracting clients and growing their business through SMART marketing. Focussing on strategy, automation and systemisation.

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